Equipment

The mysterious sweet spot


Martyn Brown

19 September 2022


Example of desirable, OK & undesirable shot patterns
Example of desirable, OK & undesirable shot patterns

You feel it the instant it comes off the bat; it’s like swinging through air. A satisfied smile creeps across your face. It’s beautiful. It’s… the sweet spot. It’s what you dream of before you hit the ball, then afterwards you can kick back and enjoy that feeling as your ball soars through the air towards your target.

What about hitting the… Well, anywhere else? You also feel it at the moment of impact, but it’s not the feeling you dreamt of before and there’s no time to relax afterwards. It can hurt your hands at times (anyone who’s thinned a ball in freezing conditions knows that), but the physical pain of a miss-hit iron is not even the worst part.

Whether it’s running from the fear of missing it or towards the joy of hitting it, those feelings are why golf club engineers are focusing more than ever on a sweet spot that you can hit more often. In the case of Callaway, that means using artificial intelligence and simulations (we’re talking countless run-throughs) that reflect real golfers to create maximum playability in the Rogue ST irons.

Callaway Rogue ST iron
Callaway Rogue ST iron

That essentially means that the sweet spot – the perfect place to strike the ball – covers the most common impact points of golfers like you (as shown at the top). Pair that with the urethane microspheres and you’ve got yourself a sublime feel at impact followed by better, more consistent results.

We can talk about the genius of these irons until the cows come home, but in order to feel what it’s like you really have hit the Rogue ST irons in a fitting session with us.

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